
Advising Sports Law Clients Around the World
Sports Law
Haynes Boone Sports Law Practice Group advises clients on the most sophisticated sports industry matters, from advertising to venue development and from antitrust to private equity. For more than 50 years, we have represented some of the largest companies, organizations, and institutions in sports – both nationally and internationally. Our clients include teams, associations, sport franchise owners, leagues, merchandisers, private equity firms, sports talent agencies, higher educational institutions, technology companies, performance enhancing companies and other business entities that are negotiating the intricacies of the sports world.
Why our clients choose us:
Focus: Our attorneys have deep knowledge and experience in sports law, keeping abreast of industry trends and legal developments.
Client-Centric Approach: We prioritize understanding our clients’ unique needs and objectives, offering tailored solutions that align with their goals.
Proven Track Record: We have successfully represented clients in high-stakes negotiations, complex litigation, and regulatory matters across the sports landscape.
Industry Insight: With a keen understanding of the business of sports, we offer practical advice that reflects the realities and pace of the industry.
Haynes Boone has a global footprint with over 40 practices, this range of experience allows us to provide clients with innovative, “first-of-its-kind,” tailored solutions for a myriad of issues that arise in the sports industry including but not limited to:
- Private Equity
- Commercial Agreements
- Family Wealth and Estate Planning
- Finance
- Gaming and Sports Betting
- Insurance Recovery
- Intellectual Property and Content Licensing
- Joint Ventures
- Labor and Employment
- League development
- Licensing, Naming Rights and Sponsorships
- Litigation
- M&A and Corporate Governance
- Media Transactions
- Privacy and Data Security
- Venue Negotiations
- Advertising, Marketing and Promotional Law
- AI and Deep Learning
- Antitrust and Competition
- Appellate
- CBD and Hemp
- Construction
- Corporate
- Crisis Management
- Digital Assets, Blockchain and Cryptocurrency
- Emerging Companies and Venture Capital
- Employee Benefits and Executive Compensation
- Environmental, Social and Governance
- Finance
- Food, Beverage and Restaurant
- Franchise and Distribution
- Government and Public Policy
- Healthcare and Life Sciences
- Hospitality
- Insurance Recovery
- Intellectual Property
- International
- Investment Management
- Labor and Employment
- Litigation
- Media Entertainment and Sports
- Private Clients and Estate Planning
- Private Equity
- Project Finance and Development
- Real Estate
- Restructuring
- Retail
- Streaming Media
- Tax
- AI and Technology
- U.S. Supreme Court
- Trials
- Anti-SLAPP and First Amendment Rights
- Media and Entertainment Transactions

Brown in Sportico: One Year In, Private Equity Boosts NFL Values on Handful of Deals
August 28, 2025
McArthur and Phillips in SBJ: Athletes Compete Over Jersey Number Trademark Rights
May 16, 2025
Brown in MarketWatch and Fortune on Private Equity Firm Investments in NFL
December 13, 2024
Partner | Chair - Intellectual Property Litigation | Chair - Copyright Practice Group
T +1 214.651.5655 Email
Partner | Co-Chair of Investment Adviser Regulatory Compliance | Co-Chair of Broker-Dealer Regulatory Practice Group | NY Entry Level Hiring Partner
T +1 212.659.4997 Email
Partner | Co-Chair Global Projects, Chair Joint Venture Practice Group
Houston Washington, D.C. New York
T +1 202.654.4559 Email
Partner | Co-Chair – Franchise and Distribution Practice Group
T +1 214.651.5260 Email
Partner | Chair – Trademark and Advertising Practice Group
Dallas Dallas - North New York
T +1 214.651.5152 Email
Partner | Northern Virginia Office Managing Partner
T +1 703.883.1667 Email
Partner | Chair - Insurance Recovery Group and Co-Chair - Litigation Practice Group
T +1 214.651.5641 Email
Partner | Chair - Patent Trials and Counseling Practice Group
T +1 972.739.8635 Email
Partner | Global Chair - Investment Management Practice Group
T +1 214.651.5674 Email
Partner | Co-Head - Fund Finance Practice Group
Dallas New York Shanghai 上海代表处
T +1 214.651.5022 Email
Partner | Chair - Business Transactions Department and Co-Chair - Employee Benefits and Executive Compensation Practice Group
T +1 214.651.5389 Email